Reputation Management can help Protect Corporate Image
Feb 15, 2010 Mike Virgintino
Communications strategies impact sales and, collectively, they impact corporate performance. Today, company teams are involved in protecting the corporate image.
Marketing experts often have told corporate executives that a company’s reputation is its most important asset and that it is critical to performance. Without successful management and protection of the corporate reputation, equity in the company can quickly erode in terms of stock price, customers and whether or not a prospective employee will want to work for the company.
A company today is confronted by a challenging explosion of social media where anyone can write a blog, post a comment or video about anything whether it's factual or not. This has put companies on the defensive as they attempt to counter the ravages of negative publicity. The corporate suite has begun to realize that they need to be fully engaged and proactive to protect brands, reputation and profits.
"When a company is hit with negative publicity, they often face an uphill battle just to survive. If they don’t act quickly and appropriately to repair the damage, the results can be long lasting and sometimes devastating to the bottom line. Companies must be vigilant in monitoring all media platforms to deal with potential problems head on," said Jim Paymar, president of Paymar Communications Group and a partner in Reputation Outlook, a media-centric reputation management firm that helps businesses navigate the difficult communications environment.
A past corporate communications executive and a former journalist with CNBC, Business Week and several New York City television stations, Paymar told Suite101.com that companies have been conditioned to make decisions based on metrics and metrics are not the way to measure public perception.
"Metrics help with marketing, manufacturing, the opening of new offices and the acquisition of other businesses, but metrics analysis doesn’t protect the brand or the company’s overall reputation," said Paymar. "Until recently, organizations weren’t overly concerned about reputation, because it was difficult to measure and even more difficult, at times, to relate cause with effect."
Read more at Suite101: Protecting the Company Name and Brand: Reputation Management can help Protect Corporate Image
Unique Media-Centric Perspective on Managing Reputation Risk
Posted: Sep 09, 2009 – 03:57 PM EST
NEW YORK, Sep. 09 /CSRwire/ - Corporations big and small are battling the worst business downturn since the Great Depression. Regulators and governments are scrutinizing companies like never before. Consumers are more cynical and distrustful about business motives.
Couple that with a voracious 24 hour news cycle, the explosion of a viral, social media where a single customer or news event can immediately damage a company’s reputation and it all adds up to an unprecedented challenge.
At no other time in history have companies needed to respond to negative news so instantly, intelligently and strategically to prevent damage before it becomes irreparable.
To help companies survive this gauntlet, three veteran journalists and communicators have partnered to launch Reputation Outlook,www.reputationoutlook.com, a media-centric reputation management firm helping businesses stay the course in a difficult environment.
The Reputation Outlook team, with 75 years of collective experience, has worked with a cross-section of corporate America, from General Electric to Bank of America, from IBM to Apple, from McGraw Hill toDannon, from American Idol to The Nature Conservancy, as well as many others.
The team consists of:
Jim Paymar, presently President of Paymar Communications Group, formerly SVP Corporate Communications at PepsiCo, EVP ICIC and correspondent/anchor CNBC, Business Week, WABC and WNBC.
Randy Savicky, presently CEO of Strategy and Communications, formerly SVP Edelman Worldwide, EVP ACS Communications, VP Ruder Finn and Newsday correspondent.
Steve Dunlop, President of Dunlop Media, formerly with Fox and Reuters, has formed a strategic alliance with Reputation Outlook to provide media and presentation training.
"Protecting a company's reputation across all media platforms is more important than ever, but it's also become far more difficult," said Paymar. "Managing traditional media is now only partof the challenge. Bloggers and social media advocates can send out negative comments about a company that are read around the world in a matter of seconds and picked up by mainstream media."
Today, billions of dollars in shareholder value are at stake when a company's reputation is being assaulted by negative news. Wall Street takes notice and so does Main Street.
"Consumers today are increasingly demanding that companies act in a socially responsible manner," Savicky said. "These are trends that can't be ignored. The bottom line is that the bottom line has changed."
The Conference Board(www.conference-board.org), in a recent report, stated that boards of directors, C-level leadership and operations executives need to demonstrate an active commitment to strong reputation management. While crises are sometimes inevitable, a company's reputation and how the organization responds when it is most vulnerable can have an enduring impact on how it is perceived for years to come.
"A company's success, in large measure, rests on how well it preserves its reputation and its integrity," Paymar said. "How it responds to a crisis and how it tells its own positive story can increase shareholder value by inspiring consumers and investors."
TheReputation Outlookteam works directly with public or private corporations or in conjunction with its outside, public relations counsel. The company also works directly with public relations firms to assist their clients.
About Reputation Outlook Our team helps your team build a reputation that grows the bottom line. We protect your company from falling victim to negative media. We find your positive stories and get them out to the public. We are veteran journalists and communicators who get results. For more information, please call (212) 875-7761, emailinfo@ReputationOutlook.comor go to the web atwww.ReputationOutlook.com.
Veteran Journalists Team Up to Launch New Reputation-Management Firm to Help Businesses Stay Stable During the Downturn
Corporations big and small are battling the worst business downturn since the Great Depression, regulators and governments scrutinizing companies like never before — and consumers more cynical and distrustful about business motives — three veteran journalists and communicators have partnered to launch Reputation Outlook, a media-centric reputation management firm helping businesses stay the course in a difficult environment. The Reputation Outlook team, with 75 years of collective experience, has worked with a cross-section of corporate America, from General Electric to Bank of America, from IBM to Apple, from McGraw Hill to Dannon, from American Idol to The Nature Conservancy, as well as many others. The team consists of:
Jim Paymar, presently president of Paymar Communications Group, formerly SVP Corporate Communications at PepsiCo, EVP ICIC and correspondent/anchor CNBC, BusinessWeek, WABC and WNBC.
Randy Savicky, presently CEO of Strategy and Communications, formerly SVP Edelman Worldwide, EVP ACS Communications, VP Ruder Finn and Newsday correspondent.
Steve Dunlop, President of Dunlop Media, formerly with Fox and Reuters, has formed a strategic alliance with Reputation Outlook to provide media and presentation training.
"Protecting a company's reputation across all media platforms is more important than ever, but it's also become far more difficult," said Paymar. "Managing traditional media is now only part of the challenge. Bloggers and social media advocates can send out negative comments about a company that are read around the world in a matter of seconds and picked up by mainstream media." Today, billions of dollars in shareholder value are at stake when a company's reputation is being assaulted by negative news. Wall Street takes notice and so does Main Street. "Consumers today are increasingly demanding that companies act in a socially responsible manner," Savicky said. "These are trends that can't be ignored. The bottom line is that the bottom line has changed." The Conference Board (www.conference-board.org), in a recent report, stated that boards of directors, C-level leadership and operations executives need to demonstrate an active commitment to strong reputation management. While crises are sometimes inevitable, a company's reputation and how the organization responds when it is most vulnerable can have an enduring impact on how it is perceived for years to come. "A company's success, in large measure, rests on how well it preserves its reputation and its integrity," Paymar said. "How it responds to a crisis and how it tells its own positive story can increase shareholder value by inspiring consumers and investors." The Reputation Outlook team works directly with public or private corporations or in conjunction with its outside, public relations counsel. The company also works directly with public relations firms to assist their clients.
PR-Inside.Com
Veteran Journalists Launch Reputation Outlook -- Unique Media-Centric Perspective on Managing Reputation --2009-09-09 15:54:49 -
Our team helps your team build a reputation that grows the bottom line. We protect your companyfrom falling victim to negative media. We find your positive stories and get them out to the public. We are veteran journalists and communicators who get results.
NEW YORK, September 9, 2009 – Corporations big and small are battling the worst business downturn since the Great Depression. Regulators and governments are scrutinizing companies like never before. Consumersare more cynical and distrustful about business motives. Couple that with a voracious 24 hour news cycle, the explosion of a viral, social media where a single customer or news event can immediately damage a company’s reputation and it all adds up to an unprecedented challenge.
At no other time in history have companies needed to respond to negative news so instantly, intelligently and strategically to prevent damage before it becomes irreparable.
To help companies survive this gauntlet, three veteran journalists and communicators have partnered tolaunch Reputation Outlook, www.reputationoutlook.com, a media-centric reputation management firm helping businesses stay the course in a difficult environment.
The Reputation Outlook team, with 75 years of collective experience, has worked with a cross-section of corporate America, from General Electric to Bank of America, from IBM to Apple, from McGraw Hill to Dannon, from American Idol to The Nature Conservancy, as well as many others.
The team consists of:
* Jim Paymar, presently President of Paymar Communications Group, formerly SVP Corporate Communications at PepsiCo, EVP ICIC and correspondent/anchor CNBC, Business Week, WABC and WNBC.
* Randy Savicky, presently CEO of Strategy and Communications, formerly SVP Edelman Worldwide, EVP ACS Communications, VP Ruder Finn and Newsday correspondent.
* Steve Dunlop, President of Dunlop Media, formerly with Fox and Reuters, has formed a strategic alliance with Reputation Outlook to provide media and presentation training.
"Protecting a company’s reputation across all media platforms is more important than ever, but it’s also become far more difficult," said Paymar. "Managing traditional media is now only part of the challenge. Bloggers and social media advocates can send out negative comments about a company that are read around the world in a matter of seconds and picked up by mainstream media."
Today, billions of dollars in shareholder value are at stake when a company’s reputation is being assaulted by negative news. Wall Street takes notice and so does Main Street.
"Consumers today are increasingly demanding that companies act in a socially responsible manner," Savicky said. "These are trends that can’t be ignored. The bottom line is that the bottom line has changed."
The Conference Board (www.conference-board.org), in a recent report, stated that boards of directors, C-level leadership and operations executives need to demonstrate an active commitment to strong reputation management. While crises are sometimes inevitable, a company's reputation and how the organization responds when it is most vulnerable can have an enduring impact on how it is perceived for years to come.
"A company’s success, in large measure, rests on how well it preserves its reputation and its integrity," Paymar said. "How it responds to a crisis and how it tells its own positive story can increase shareholder value by inspiring consumers and investors."
The Reputation Outlook team works directly with public or private corporations or in conjunction with its outside, public relations counsel. The company also works directly with public relations firms to assist their clients.
About Reputation Outlook: For more information, please call (212) 875-7761, Email info@ReputationOutlook.com or go to the web at www.ReputationOutlook.com.